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Superaxe / Gym management software

Gym software that tells you the truth

Every lead, follow-up, tour and signup — recorded, attributed, and reported without a single made-up number.

One email to confirm, then nothing until there's a spot. No newsletter.

See the funnel ↓
An isometric gym opened into its software layers, with the Superaxe mark standing above the stack
What you'll know

The questions you ask on the first of the month.

Every one of these is a report you currently rebuild by hand, or a number you take on trust. Here is where each one lives.

01
How many memberships did we actually sell?
New sign-ups by month and by plan, each still attached to the tour and trial that produced it — and to the staff member who ran them.
02
How many did we lose, and when did they go?
Cancellations with the reason recorded, plus the tenure at which people leave. Most gyms bleed between month one and month three; you will see whether that is you.
03
What did we take — and how much of it recurs?
Recurring billing separated from one-off sales, so a strong retail week doesn't flatter your membership revenue and a quiet one doesn't panic you.
04
Where is revenue actually heading?
Trailing twelve-month actuals, and a partial year says on its face that it's partial. We removed ARR because MRR multiplied by twelve is a projection wearing a fact's clothes.
05
Who needs a call today?
Thirty-nine analytical threads read every record overnight and hand you one ranked list in the morning, with the records behind each row a click away.
06
Can I book someone in without three screens?
Classes and PT on one schedule. Book from the member's card and it lands on the calendar, attached to the coach taking it.
07
Which of my coaches are good — and why?
Tour-to-signup rate by staff member, and because every tour is linked to both the lead and the calendar you can see what drives it: how many they ran, how many showed up, how many signed.
The money

You are probably paying for this twice already.

A gym doing $25,000 a month, on Mindbody's Accelerate plan, with the branded app and a second site. Published list prices, January 2026.

Mindbody
Accelerate plan
$269
Branded member app
$200
Second location
$75
Per month$544
Superaxe Growth
Everything, one plan
$199
Member app — at launch
included
Two locations
included
Per month$199
The difference$4,140a year, back in the business

Payment processing sits outside both columns on purpose. Stripe and Mindbody charge within a few basis points of each other, so counting it as a saving would flatter us by about $700 a month that isn't real. The difference above is plan and add-ons, which is the part that actually differs.

Why Superaxe

Four reasons to pick this over what you're on.

Not a feature count. Every gym platform has members and billing. These are the things that change how your week actually goes.

01

Running the gym gets easier, not more elaborate

Most software adds a second job: the job of keeping the software up to date. Superaxe removes it.

  • Log a call, book a tour, start a trial — the pipeline stage moves as a consequence. Nobody updates a dropdown.
  • Book a tour from the lead's card and it lands on the schedule, attached to the staff member running it. One entry, not two.
  • One app and one login for the owner and the front desk. No separate CRM to reconcile.
02

Insight you can act on before lunch

Thirty-nine analytical threads read every record overnight. What reaches you in the morning is not a dashboard — it's a list.

  • One ranked queue, ordered by what it costs you to ignore it.
  • Every row opens the records it was built from. Nothing is a score you have to take on faith.
  • Attendance velocity, failed payments, contracts running down, trials past their decision date — surfaced while you can still do something.
03

Everything you need. Nothing you don't.

The platforms you're comparing us against charge separately for the parts you actually wanted.

  • All 39 threads in every tier, including the cheapest. Your own numbers are not an upgrade.
  • No branded-app add-on, no marketing-suite line item, no per-seat surprise at renewal.
  • If a screen isn't finished, it isn't in the navigation. We'd rather ship less than pad a feature list.
04Portal + app at launch

Built for how gyms run now

The incumbents were designed around 2010 and it shows — in the interface, in the reporting, and in what they charge for a mobile app.

  • Self-service check-in on a tablet by the door, built in rather than sold as an extra.
  • A member portal and a mobile app arriving at launch, not quoted as a $200/month add-on.
  • Reporting that tells you it doesn't know, instead of printing a confident zero.
The funnel

Your pipeline updates because you did the work.

Not because someone remembered to update it. Stage changes are action-driven — log a contact, book a tour, start a trial, sign them up, and the stage moves as a consequence.

Drag-and-drop that does the real thing

Drop a card on Contacted and the contact-method dialog opens. Drop it on Tour booked and the calendar opens. Drop it on Lost and it demands a reason.

Overrides are recorded as overrides

An owner or manager can force a move that doesn't map to an action. The audit trail says it was an override.

Lost stays revivable

A lost lead collapses into a slim rail that is still a valid drop target. Nothing is deleted, and the reason is required.

01New
02Contacted
03Tour booked
04Tour completed
05Trial
06Trial completed
07Won
LostReason required · stays revivable
Tours

Find out which of your coaches actually closes.

Book a tour from the lead's card and it lands on the schedule, linked to the lead and the staff member running it. Mark it completed on the calendar and the lead advances. Cancel it and the lead reverts to Contacted.

That two-way link is what makes tour-to-signup rate by staff member a real number instead of an estimate.

PipelineLeads
Priya RamanTour booked
ScheduleTue 14
Tour — Priya Raman10:30 · Marcus
One record, both surfaces
Honest numbers

Reports you don't have to check twice.
Here's the difference, line by line.

Superaxe won't print a number it can't stand behind. That rule lives in the code rather than in whoever wrote the query — which is why you can stop keeping a spreadsheet beside the dashboard.

The caseOthers showSuperaxe shows
A rate with no denominator0%Zero tours booked is not a 0% conversion rate. They are different facts.
Metrics needing data you haven't connected$0UnavailableCAC and ROAS say 'requires ad spend data'. Superaxe has no ad-platform connection.
A live rate inside a date rangeSilently filteredAs of todayIf a number is today's rate rather than your selected window, the card says so on its face.
Annual revenueARR = MRR × 12Trailing 12-monthARR was removed. It was a projection dressed as a fact. A partial year says it's partial.
Tours that didn't happenNo-show rateTour cancellation rateThe system sees a tour's status. It can't tell a cancel-in-advance from a never-showed, so it doesn't pretend to.

Everything else you need

The rest of the gym, handled.

Scan for your must-have. Every module below is built and live.

Request access
Members01

The whole member, before anyone leaves.

One merged profile with a health read, MRR, LTV and a visit-pattern heatmap, plus a lifecycle stepper from signup through membership, PT, check-in habit and renewal — with breakpoint detection.

  • Roster with saved views and CSV export
  • Insight view: growth by tenure, plan, status or cohort
  • Billing, activity feed and categorised notes per member
Placeholder panel — members screenshot coming soon
Staff02

One team record. Real class attribution.

Staff records power the instructor pickers everywhere in the product and keep class attribution accurate. Deactivate rather than delete, so historical attribution survives.

  • Roles that gate real actions
  • Per-coach class load and activity
  • Deactivation preserves history

Also in the product

Check-in04

The desk, and a tablet by the door.

Type a name and tap at the front desk, or let members scan their QR at a self-service kiosk. Camera fails, it falls back to name search — it never dead-ends. Checking in twice is a friendly 'Already in', not an error.

  • Live currently-in-the-building count
  • Kiosk works at 360px, portrait or landscape
  • 'Today' means your gym's local midnight
Check-in · Riverside
613
Check-ins today
Kiosk online
ARAmelia Rowe06:12Checked in
TETom Ellis06:14Already in
SKSara Kaur06:15Checked in
JMJonah Mensah06:18Checked in
Schedule05

A real calendar. It warns, it doesn't block.

Day, week, month and list views on a hand-built time grid. Double-book a room or a coach and it tells you in plain language, then offers Schedule anyway. Overrides are recorded.

  • Type-aware forms: PT asks for trainer and client
  • Your own event types, colours and rooms
  • Keyboard shortcuts and CSV export
Schedule · Tuesday
06:00StrengthMarco18/20Open
09:30ReformerNia12/12Full
12:00ExpressMarco9/16Open
18:00ConditioningBea24/24Full
Finance06

MRR, movement, and revenue that's actual.

MRR, net new MRR, failed payments and active members, with a server-paginated payments table and a failed-payments panel. Revenue shows the MRR waterfall and trailing twelve-month actual revenue.

  • Payments run on Stripe
  • MRR and active members labelled 'as of today'
  • Trailing 12-month actual, never MRR × 12
Finance · Recovery queue
14
Failed
9
Retrying
£1,840
Recovered
Tom EllisRetry 2 of 4 · tomorrow£39.00Open
Priya NairReminder sent£49.00Open
Owen BlakeRecovered today£29.00Paid
Sales07

Am I on pace this month?

One surface answering one question. Four categories — membership, PT, retail, other — each with a target you set, actuals that are refund-aware, and a projection.

  • Owner-set targets, editable in-app
  • Refund-aware actuals
  • Projection to month end
Growth · Last 30 days
Enquiries412
Trials booked293
Attended224
Joined182
At risk27 members

No visit in 21 days, contract renews within 30.

Multi-locationAt launch08

Every site, on the same definitions.

Roll up across sites or drill into one, without exporting anything — because every site computes its numbers the same way. Arriving at launch; a single gym is the supported setup today.

  • Group and per-site views
  • One member record across sites
  • The same metric definitions everywhere
Group · All sites
864
Members, group
£24.4k
MRR, group
SiteMembersMRRΔ
Riverside412£11.9k+2.1%
Northgate268£7.4k+0.4%
Quay Street184£5.1k−1.2%
Messages09

Staff comms, in the same app. Realtime.

1:1 DMs, named group threads, and an org-wide announcements channel where posting is gated to managers and reading is open to everyone.

  • Live delivery and presence
  • Typing indicators
  • Unread and read state
The product

One app. One login.

Members, schedule, check-in, billing and the funnel in a single interface — one your front desk can learn in an afternoon.

Placeholder panel — product screenshot coming soon
Members — screenshot coming soon
How we do business

No spread, no lock-in, no roadmap you can't influence.

01

We make nothing on your payments

Processing is 3% + 30¢ — exactly what Stripe charges us, passed straight through. Not a discounted rate we mark back up, and not a number you'll find in a footnote after you've signed.

Every line on your invoice is a line you agreed to.

02

Leaving is a feature, not a phone call

Download your members, payments and attendance as CSV whenever you want. No support ticket, no retention call, no export fee. Thirty days to change your mind on the plan itself, no reason required.

Software that makes leaving hard is telling you something.

03

Ask for it and it probably gets built

You are talking to the person who writes it. If a request makes a gym run better and holds to how this thing reports numbers, it goes on the list — and small gyms get a say that no platform of ten thousand sites will ever give them.

The advantage of being early, stated plainly.

Fit

Worth being clear about who this suits.

A good fit
  • You run one gym, or a small group of sites, somewhere between 100 and 500 members
  • You're still on the floor and you know most members by name
  • You keep a spreadsheet alongside your gym software because you don't fully trust the dashboard
  • You've no idea which of your staff actually converts a tour, and it bothers you
A poor fit — for now
  • You're a chain with twenty-plus sites and a central operations team
  • You need door hardware or access control integration — not built
  • You want a marketing automation suite with drip campaigns — not built
  • You need the software to run payroll — the calculations exist, the page doesn't

If you're in the second list, we'd rather tell you now than take your money and disappoint you in month three.

Switching

Bring your members. All of them.

There is no Glofox importer and no Mindbody importer. One import path and a mapping screen, so a file shape nobody has seen before still works — and for a single site the real work is a day or two.

  1. 01Day one

    Upload and map

    A CSV or Excel export from Glofox, Mindbody, Zen Planner, PushPress — or the spreadsheet you actually trust. Point your headings at Superaxe's fields; nothing assumes a vendor's shape.

  2. 02Day one

    Dry run first

    See exactly what will happen before it happens. Nothing is written until you say so, and the import is idempotent — run it twice and you get no duplicates.

  3. 03Day two

    Run both, side by side

    Your old system keeps running while you check the numbers match. Re-import as many times as it takes to look right.

  4. 04The morning after

    The queue starts

    You pick the cutover moment. The threads read what you brought with you, and the first ranked list of who to contact is waiting the next morning — built from your history, not a demo set.

Under the hood

Built like it holds someone's money.

How it is enforced →
  • Isolation at the database, not in app code

  • Payments on Stripe

  • An append-only activity ledger

  • Every action attributed

Who's behind it
I ran gyms on software that told me things I knew weren't true — a conversion rate I could disprove from memory. So I stopped trusting the dashboard and kept a spreadsheet beside it, which meant doing the job twice and still guessing.

Personal trainer first, then running the floor, then building this. Every rule in the product came from an actual bad afternoon: a number that lied, a member who left without warning, a platform that charged extra to show me data I had already given it.

You're not buying from a software company. You're buying from someone who has had your Tuesday — and who answers the email himself.

Daniel SadickFounder · fifteen years in the industryMore about Superaxe →

Questions

Totally fair to ask.

How much does it cost?+

$97, $199 or $399 per gym per month — Core, Growth and Pro. All 39 analytical threads are in every tier, including the cheapest; the higher plans buy more locations and more support, not more visibility into your own data. No setup fee, no contract, 30-day money-back guarantee.

Can you migrate us from our current system?+

Yes — upload a CSV or Excel export from whatever you're on, map your columns, and preview a dry run before anything is written. The import is idempotent, so running it twice doesn't create duplicates.

Is there a mobile app?At launch+

A mobile app is coming at launch. Today the self-service check-in kiosk is the mobile-first surface — it runs on a tablet by the door — and the rest of the product is built for desktop.

Do members get their own login?At launch+

A member portal is coming at launch. Today members have a check-in QR code; member-facing accounts arrive with the portal.

Does it handle multiple locations?At launch+

Multi-location management is coming at launch. The data model is already scoped to support it — today a single gym is the supported setup.

Why does the dashboard show a dash instead of a number?+

Because a rate over a zero denominator is null, not zero. If nobody booked a tour, your tour conversion rate isn't 0% — it's unknown, and we show it as unknown. A real zero over a real denominator shows an honest zero.

Can I just sign up?+

Access is invite-gated while we're onboarding gyms one at a time. Request access and we'll come back to you with timing.

Stop guessing. Start operating.

Superaxe is onboarding gyms and groups one at a time. Tell us about yours and we'll be in touch.

One email to confirm, then nothing until there's a spot. No newsletter.